SEI

Privacy policy

Last updated 2 November 2026

This policy explains what personal information SEI collects when you use the SEI website and streaming service, why we collect it, and the choices you have. We follow South Africa's Protection of Personal Information Act (POPIA).

Who we are

SEI is run by SEI Media Group ([Registered company name and registration number]), [Physical address]. We are the responsible party for your personal information.

Our Information Officer is [Information Officer name]. You can reach them at [privacy email, e.g. privacy@seimediagroup.com].

What we collect

InformationWhenWhy
Name, email address and password (stored scrambled, never in plain text)When you create an accountTo run your account and let you sign in
Region (South Africa, Nigeria, Ghana or Global) and planWhen you choose themTo show the right matches, prices and picture quality
Matches you play and whenWhen you press Watch while signed inTo keep your watch history across devices
Items in your bag and plans you asked to be notified aboutWhen you add themTo keep your bag and tell you when paid plans open
Marketing choiceWhen you sign up or change itTo send match and offer emails only if you said yes
Sponsor views and clicks, counted per slotOnly if you allow analyticsTo report totals to sponsors. These counts are not linked to your name or account.
Technical details such as IP address and browser typeEvery visitTo keep the service secure and working, and to stop abuse such as repeated sign-in attempts

We don't collect payment card details. When paid plans open, payments will be handled by a licensed payment provider, and we will update this policy before that happens.

Legal grounds

Who we share it with

We don't sell your personal information. We only share it with service providers that help us run SEI:

We may also share information when the law requires it.

How long we keep it

Your rights

You can ask us what personal information we hold about you, and ask us to correct or delete it. You can object to processing and withdraw consent. You can change your name and password, and delete your account, yourself on the Account page. For anything else, email [privacy email, e.g. privacy@seimediagroup.com].

If you're unhappy with how we handled your information, you can complain to the Information Regulator of South Africa at inforegulator.org.za.

Security

Passwords are stored scrambled with bcrypt. The site uses HTTPS, and sign-in attempts are rate-limited. When you change your password, other devices are signed out.

Children

SEI accounts are for people aged 18 and older. Younger viewers can watch with a parent or guardian who holds the account. If you think a child has given us personal information, contact us and we'll delete it.

Changes

We'll post changes on this page and update the date at the top. If a change is significant, we'll tell account holders by email.